Journal List > J Nutr Health > v.52(3) > 1128190

Park, Kim, and Choi: Food purchase in e-commerce and its relation to food habit of adult women in Incheon and Gyeonggi

Abstract

Purpose

This study examined the food purchases from e-commerce and its relation to eating behaviors or habits in adult women in Incheon and Gyeonggi.

Methods

A total of 410 subjects participated in the questionnaire survey. Food purchases in e-commerce and food habits were compared according to age, marital status, and food purchase status in e-commerce of the subjects.

Results

Approximately 88% of the subjects had experience of buying foods by e-commerce; more than 40% of the subjects spent less than 100,000 Won buying foods by e-commerce in the past 6 months. The major purchases were coffee and tea, instant food and frozen food, and water and beverages. The reasons for buying foods in e-commerce were cheaper price, convenience of delivery, and variety of food choices. The main factors considered for purchasing foods in e-commerce were price and quality followed by rapid and accurate delivery, and food label and information. Approximately 70% of the subjects were very satisfied or satisfied with their food purchase in e-commerce, and 96% answered that they were willing to buy food in e-commerce again. The perception on the advantages of food purchases in e-commerce was 3.6 points out of 5 and significantly lower in the over 50s and married group. The subjects with experience and high cost of food purchase in e-commerce showed significantly low scores of dietary behaviors and eating habits, which is undesirable.

Conclusion

A high percentage of people purchased foods by e-commerce, and they showed undesirable eating habits, especially when the cost of purchasing foods by e-commerce is high. These results showed that purchasing foods in e-commerce may be related to consumers' food habits. Therefore, continuous attention and nutrition guidance for e-commerce consumers are needed.

Figures and Tables

Table 1

General characteristics of the subjects

jnh-52-310-i001
Table 2

Food purchase in e-commerce of the experienced subjects

jnh-52-310-i002

n (%). *p < 0.05, **p < 0.01, ***p < 0.001

Table 3

Food purchase attitude in e-commerce of the experienced subjects

jnh-52-310-i003

n (%). *p < 0.05, **p < 0.01, ***p < 0.001

Table 4

Food non-purchase in e-commerce of the inexperienced subjects

jnh-52-310-i004

n (%)

Table 5

Perception on advantages of food purchase in e-commerce according to subjects' characteristics

jnh-52-310-i005

1) Mean ± standard deviation. Score: completely agree (5) ~ completely disagree (1)

*p < 0.05, **p < 0.01, ***p < 0.001. Tukey test: a < b < c

Table 6

Perception on disadvantages of food purchase in e-commerce according to subjects' characteristics

jnh-52-310-i006

1) Mean ± standard deviation. Score: completely agree (5) ~ completely disagree (1)

**p < 0.01, ***p < 0.001. Tukey test: a < b

Table 7

Eating behaviors according to food purchase state in e-commerce

jnh-52-310-i007

1) Mean ± standard deviation. Score: completely agree (5) ~ completely disagree (1)

2) Score is opposite

*p < 0.05, **p < 0.01, ***p < 0.001. Tukey test: a < b < c

Table 8

Food and lifestyle habits according to food purchase state in e-commerce

jnh-52-310-i008

1) Mean ± standard deviation. Score: completely agree (5) ~ completely disagree (1)

*p < 0.05, **p < 0.01. Tukey test: a < b

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TOOLS
ORCID iDs

Yu-Jin Park
https://orcid.org/0000-0002-9474-4849

Mi-Hyun Kim
https://orcid.org/0000-0002-0805-0630

Mi-Kyeong Choi
https://orcid.org/0000-0002-6227-4053

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