The Inhibitory Effect of Korean Antismoking Advertisement on Smoking Urge

Soobin Jeong; Dai-Jin Kim; Jo-Eun Jeong; Eun-Ju Cheon; Min-Hyeon Park

doi:10.4306/jknpa.2016.55.3.264

Journal List > J Korean Neuropsychiatr Assoc > v.55(3) > 1017808

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Jeong, Kim, Jeong, Cheon, and Park: The Inhibitory Effect of Korean Antismoking Advertisement on Smoking Urge

Original Article

Journal of Korean Neuropsychiatric Association 2016; 55(3): 264-270.

Published online: 31 August 2016

DOI: https://doi.org/10.4306/jknpa.2016.55.3.264

The Inhibitory Effect of Korean Antismoking Advertisement on Smoking Urge

Soobin Jeong, MD¹, Dai-Jin Kim, MD, PhD¹, Jo-Eun Jeong, MD¹, Eun-Ju Cheon, MA², Min-Hyeon Park, MD, PhD¹

¹Department of Psychiatry, College of Medicine, The Catholic University of Korea, Seoul St. Mary's Hospital, Seoul, Korea.

²Department of Psychiatry, Naju National Hospital, Naju, Korea.

Address for correspondence: Min-Hyeon Park, MD, PhD. Department of Psychiatry, College of Medicine, The Catholic University of Korea, Seoul St. Mary's Hospital, 222 Banpo-daero, Seocho-gu, Seoul 06591, Korea. Tel +82-2-2258-6335, Fax +82-2-594-3870, neominnie@daum.net

Received 1 April 2016 Revised 28 June 2016 Accepted 14 July 2016

Abstract

Objectives

This study compares the emotional reaction and inhibitory effect on smoking urge between foreign antismoking advertisements and Korean antismoking advertisements.

Methods

Twenty-seven male smokers responded to a self-report survey including a Questionnaire on Smoking Urge and on emotional reactions such as disgust, anger and fear after watching a foreign antismoking advertisement, neutral images, and a Korean antismoking advertisement. We compared the smoking urge between the foreign antismoking advertisement and Korean antismoking advertisement and investigated emotional reactions associated with reduction in the smoking urge.

Results

The foreign antismoking advertisement inhibited the smoking urge but Korean antismoking advertisement did not. A significantly higher emotional response was evoked by the antismoking advertisements than in neutral images. However, among the emotions respondents reported about the foreign antismoking advertisement, only disgust was significantly associated with smoking urge.

Conclusion

These results support published research, in that warning labels with high-rated emotional reactions are associated with reduction in the smoking urge. High emotional reactions such as disgust may enhance the effect of Korean antismoking advertisements.

Keywords: Smoking cessation, Antismoking advertisement, Smoking urge, Emotional reaction, Disgust, Anger, Fear

Figures and Tables

Fig. 1

Study protocol. QSU-brief : Questionnaire on Smoking Urgebrief, ad : Advertisement.

Fig. 2

Comparison of smoking urge after watching foreign antismoking advertisement and Korean antismoking advertisement. ad : Advertisement.

Fig. 3

Comparisons of emotional reaction after watching foreign antismoking advertisement and Korean antismoking advertisement. ad : Advertisement.

Table 1

Comparison of smoking urge after watching foreign antismoking advertisement and Korean antismoking advertisement

ad : Advertisement, SD : Standard deviation, SE : Standard error, CI : Confidence interval, DF : Degree of freedom

Table 2

Comparisons of emotional reaction after watching foreign antismoking advertisement and Korean antismoking advertisement

SD : Standard deviation, SE : Standard error, CI : Confidence interval, DF : Degree of freedom

Table 3

The effect of emotional reaction on smoking urge after watching foreign antismoking advertisement

^* : p<0.05

Table 4

Correlation of smoking urge with emotional reaction after watching foreign antismoking advertisement

^* : p<0.01

Table 5

The effect of emotional reaction on smoking urge after watching Korean antismoking advertisement

Table 6

Correlation of smoking urge with emotional reaction after watching Korean antismoking advertisement

^* : p<0.01

Acknowledgments

This study was supported by Research Fund of Seoul St. Mary's Hospital, The Catholic University of Korea.

Notes

^{Conflicts of Interest} The authors have no financial conflicts of interest.

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