The purpose of this study was to identify the attitudes and behavior toward prostitution and gender equality in male university students.

The subjects were 339 male university students in G province. The data were gathered from August 29 to September 23, 2005. Data were analyzed by descriptive statistics, t-test, and Pearson's product-moment correlation coefficient using SPSS/Win 10.0 program.

About twenty-eight percent of the subjects had experiences with prostitutes. The mean score of the attitude toward prostitution was 2.88±.39. The mean scores of the attitude and behavior toward gender equality were 1.90±.44, 2.73±.31, respectively. There was a significant difference in the attitude toward prostitution between subjects with experiences and without experiences with a prostitute. Also, there was a significant difference in the attitude and behavior toward gender equality between subjects with experiences and without experiences in prostitution.

This study showed that the attitude toward prostitution was strongly related to the attitude and behavior toward gender equality. Realistic and future-directed gender equality programs should be developed for the target population.