The purpose of this study was to analyze the impact of consumer's subjective health literacy on health information websites acceptance and empowerment.

Data were collected from people who had used health information website. Theoretical model was developed based on TAM(Technology Acceptance Model), and structural equation modeling(SEM) using Lisrel 8.5 was applied to test the relationship of hypotheses.

The final trimmed model resulted in a proper solution that exhibited adequate fit. This study supported that consumer's subjective health literacy was found to have a significant effect on empowerment by using health information websites.

This study showed the use of health information website is worthy of strengthening of consumer's empowerment, which can be expected to contribute to patient's active participation in health management.