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Yom and Kim: Factors Influencing Intention of Vietnamese to Use Korean Medical Tourism
Original Article

Journal of Korean Academy of Nursing Administration 2016; 22(4): 332-343.

Published online: 30 September 2016

DOI: https://doi.org/10.11111/jkana.2016.22.4.332

Factors Influencing Intention of Vietnamese to Use Korean Medical Tourism

Young-Hee Yom1, Myoung Ae Kim2

1Red Cross College of Nursing, Chung-Ang University, Korea.

2Graduate School, Chung-Ang University, Korea.

Corresponding author: Kim, Myoung-Ae. Graduate School, Chung-Ang University, 84 Heukseok-ro, Dongjak-gu, Seoul 06911, Korea. Tel: +82-2-820-5700, Fax: +82-2-824-7691, secretkim@daum.net

Received 22 May 2016       Revised 22 July 2016       Accepted 22 July 2016

Copyright © 2016 Korean Academy of Nursing Administration

(open-access):

This is an open access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Purpose

The purpose of this study was to identify factors related to Vietnamese customers who use Korean medical and tourism services. The study was based on the Anderson Models

Methods

Participants were 173 Vietnamese who were living in Ho Chi Minh and Hanoi in Vietnam. Data were analyzed using descriptive statistics, χ2, t-test and Multiple Logistic Regression.

Results

Research necessary factors had the most significant effect among the preceding factors, possible factors and necessary factors. Human service and outstanding natural beauty of necessary factors had significant influence on customer intention to use. According to the result of the stepwise logistic regression analysis, the most important item in medical services was human service OR=1.89 (p=.014), and for tour services, outstanding natural beauty OR=4.30 (p=.033). The explained variance for customer intention to use was 91.9%.

Conclusion

These results suggest the need to improve the human service and outstanding natural beauty to retain customers' intention to use.

Keywords: Medical tourism, Intention, Health services need and demand

Figures and Tables

Figure 1

Influential factors of Vietnamese intention to use the Korean medical tourism based on Andersen's model.

jkana-22-332-g001
Table 1

General Characteristics of Subjects (N=173)

jkana-22-332-i001

*Multiple responses.

Table 2

Univariate Analysis of Factors (N=173)

jkana-22-332-i002
Table 3

Result of Stepwise Logistic Regression on Intention (N=173)

jkana-22-332-i003

Notes

This work was supported by Chung-Ang University Research Fund.

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