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Do and Kim: Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals
Original Article
Journal of Korean Academy of Nursing Administration

Journal of Korean Academy of Nursing Administration 2012; 18(1): 56-66.

Published online: 31 March 2012

DOI: https://doi.org/10.0000/jkana.2012.18.1.56

Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals

Eun Su Do1, Mi Ye Kim2

1Full-time Lecturer, Department of Nursing, Kyongbuk Science College, Korea.

2Professor, College of Nursing, Kyungpook National University, Korea.

Correspondence: Do, Eun Su. Department of Nursing, Kyongbuk Science College, 262-20 Sanin-dong, Dalseo-Gu, Daegu-city 704-809, Korea. Tel: 82-53-632-8957, Fax: 82-54-979-9475, dodo-rose@hanmail.net

Received 16 May 2011       Revised 24 June 2011       Accepted 28 February 2012

Copyright © 2012 Korean Academy of Nursing Administration

Abstract

Purpose

This study was conducted to compare internal marketing, job satisfaction and customer orientation between nurses in small-medium hospitals and nurses in general hospitals.

Method

The participants were 470 nurses were working in 8 small-medium hospitals and 5 general hospitals. Data were collected with structured questionnaires in July, 2010, and analyzed using descriptive statistics, χ2-test, MANCOVA, t-test, One-way ANOVA, and Scheffe test with PASW (SPSS) 18.0 program.

Results

There was no significant difference between small-medium hospital nurses and general hospital nurses in internal marketing and customer orientation. But nurses in small-medium hospitals had higher levels of job satisfaction than general hospital nurses.

Conclusions

These findings demonstrate the necessity of developing programs that will help to improve job satisfaction in nurses.

Keywords: Internal marketing, Job satisfaction, Customer orientation, Nurse

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