Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals

Hyo Jin Choi; Eunjoo Lee

doi:10.0000/jkana.2012.18.3.329

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Choi and Lee: Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals

Original Article

Journal of Korean Academy of Nursing Administration

Journal of Korean Academy of Nursing Administration 2012; 18(3): 329-337.

Published online: 30 September 2012

DOI: https://doi.org/10.0000/jkana.2012.18.3.329

Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals

Hyo Jin Choi¹, Eunjoo Lee²

¹Visiting Full Time Instructor, Department of Nursing, Sunlin College, Korea.

²Professor, College of Nursing, Kyungpook National University, Korea.

Correspondence: Lee, Eunjoo, College of Nursing, Kyungpook National University, 101 Dong in Dong Jung Gu, Daegu, South Korea. 700-422. Tel: 82-53-420-4934, Fax: 82-53-425-1258, jewelee@knu.ac.kr

Received 26 July 2012 Revised 24 September 2012 Accepted 12 October 2012

Abstract

Purpose

The purpose of the study was to identify the mediating effects of job satisfaction between internal marketing and organizational commitment of nurses in small and medium-sized hospitals.

Method

Data were collected from 208 nurses in 8 small and medium-sized hospitals and analyzed using descriptive statistics, Pearson correlations, and structural equation model (SEM) with the PASW 18.0 and AMOS 18.0 programs.

Results

There were positive relationships among all three variables, internal marketing, job satisfaction and organizational commitment. There was a mediating effect of job satisfaction between internal marketing and organizational commitment.

Conclusion

The results of the study indicate that strategies which could enhance the job satisfaction of nurses should be developed by mangers in small and medium sized hospitals. Further study is needed on other factors which may influence nurses' job satisfaction and organizational commitment especially, in small and medium sized hospitals.

Keywords: Internal marketing, Organizational commitment, Job satisfaction, Nurse

Figures and Tables

Figure 1

The mediation effect of job satisfaction between internal marketing and organizational commitment

Table 1

General Characteristics (N=208)

Table 2

Description of Study Variables (N=208)

Table 3

Correlation between Variable (N=208)

^**p<.01

Table 4

Model Path Coefficients (N=208)

Table 5

Model Fit (N=208)

Notes

This research was supported by Kyungpook National University Research Fund, 2010.

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