Constant change is inevitable in medical education. Medical education is continually influenced as medical schools adapt to new environments, as the society redefines the role of doctors, by ongoing advancements in medical practice, and as educational theory and practice continues to improve. In addition, the external stakeholders such as consumers, government, and accreditation bodies and internal stakeholders such as professors and students are seeking for changes in medical education. Developing an adequate response to the ongoing change in medical education is not easy. Making changes in a complex system like medical education has been compared to 'moving a graveyard'. In order to facilitate successful adaptation to the evolving social and educational parameters involved in medical education, leadership would benefit greatly by the study and application of change management theory that has proven successful in corporate manage ment. A number of authors have suggested that 'in loosely coupled organizations like medical schools, a campaign approach is more effective than a general change management approach'. To make the campaign approach successful, change leaders in medical education need to be facilitative leaders who can stimulate and guide constructive dialogue between faculty members and students, and who can promote a sense of ownership of the ongoing changes developing in the consultations between the internal stakeholders comprising the professors and students.