Journal List > Korean J Community Nutr > v.16(6) > 1038329

Korean J Community Nutr. 2011 Dec;16(6):683-696. Korean.
Published online December 31, 2011.
Copyright © 2011 The Korean Society of Community Nutrition
Comparison of Health Belief Levels and Health Behavior Practices according to Lifestyle among Adults Residing in Seoul
Na Hong Choi, Hong Seok Ahn and Seungmin Lee
Department of Food & Nutrition, Sungshin Women's University, Seoul, Korea.

Corresponding author: Seungmin Lee, Department of Food and Nutrition, Sungshin Women's University, 147 Mia-dong, Kangbukgu, Seoul 142-732, Korea. Tel: (02) 920-7671, Fax: (02) 920-2076, Email:
Received September 23, 2011; Revised October 05, 2011; Accepted November 10, 2011.


This study compared levels of health beliefs and health behavior practices according to lifestyle pattern among adults in Seoul. A self-administered survey questionnaire was collected from a total of 1,004 Seoul residents aged 30-59 years. The levels of perceived benefit, perceived barrier, and self-efficacy from health belief model and health behavior practices were measured across multiple health behavior areas including dietary behavior, drinking, smoking, exercise, functional food consumption, and weight control behavior. Factor analysis and subsequent cluster analysis based on 28 lifestyle questions divided the subjects into four lifestyles of society-, economy-, trend-, and health-oriented lifestyle. Some general characteristics were significantly different by lifestyles. The society-oriented lifestyle was significantly higher in proportions of men and overweight. The trend-oriented lifestyle was significantly younger and spent more monthly allowance. Health-oriented lifestyle was older. The levels of health belief variables and health behavior practices significantly differed by lifestyles. Overall the health-oriented lifestyle showed more desirable levels of health belief variables and health behavior practice in various health behavior areas compared to the other lifestyles, whereas the society-oriented lifestyle was found the other way. Health belief model variables including perceived benefit, perceived barrier, and self-efficacy were generally significant in predicting the levels of various health behavior practice, with somewhat differences by lifestyle pattern and health behavior type. The study findings suggest it may be useful to segment target subjects according to lifestyle pattern in planning and administering health education programs.

Keywords: lifestyle; health belief model; health belief level; health behavior practice


Fig. 1
Scores of seven lifestyle factors for each lifestyle group by cluster analysis. A: Future guaranty-seeking type, B: Self-trusting type, C: Information-applying type, D: Plan-emphasizing type, E: Society-oriented type, F: Trend-following type, G: Health-seeking type.
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Table 1
Factor loading matrix of seven lifestyles factors
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Table 2
General characteristics by lifestyle
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Table 3
Health belief levels related to various health behaviors by lifestyle
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Table 4
Health behavior practice levels by lifestyle
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Table 5
Regression analysis of health behaviors on health beliefs by lifestyle
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