PDF
ePub
Citation
Print
Abstract
Purpose
This study was done to examine the effects of information searches from media as communication cues for health behavior, specifically smoking, drinking liquor, cancer examinations, and regular exercise.
Methods
Data were collected through a web survey with a sample size of 600 and analyzed using SPSS 18.0.
Results
The results show that the newspaper as a communication cue has an effect on health behavior such as regular exercise and smoking, whereas television only affects regular exercise.
Conclusion
The results indicate that there are differences between media as communication cues to improve health behavior and that messages related to health information should be exposed with cautious consideration to media choice so as to increase the effects of message. Managerial implications of the study results are suggested.
Figures and Tables
References
1. Atkin C, Wallack L. Mass communication and public health: Complexities and conflicts. 1990. Newbury Park, CA: Sage.
2. Broadwater C, Heins J, Hoelscher C, Mangone A, Rozanas C. Skin and colon cancer media campaigns in Utah. Prev Chronic Dis. 2004. 1(4):A18.
3. Bryan A, Hutchison KE, Seals DR, Allen DL. A trans-disciplinary model integrating genetic, physiological, and psychological correlates of voluntary exercise. Health Psychol. 2007. 26:30–39. http://dx.doi.org/10.1037/0278-6133.26.1.30.
4. Chaiken S, Eagly A. Communication modality as determinant of persuasion: The role of communicator salience. J Pers Soc Psychol. 1983. 45:241–256. http://dx.doi.org/10.1037/0022-3514.45.2.241.
5. Cho HS, Kim CB, Lee HW, Chung HJ. A meta-analysis of health related behavior study based on health belief model in Korean. Korean J Health Psychol. 2004. 9:69–84.
6. Dutta-Bergman MJ. A descriptive narrative of health eating: A social marketing approach using psychographics in conjunction with interpersonal, community, mass media and new media activities. Health Mark Q. 2003. 20:81–101. http://dx.doi.org/10.1300/J026v20n03_06.
7. Gene J, Espinola A, Cabezas C, Boix C. Do knowledge and attitudes about influenza and its immunization affect the likelihood of obtaining immunization? Fam Pract Res J. 1992. 12(1):61–73.
8. Gochman DS. Gochman DS, editor. Health behavior research: Definitions and diversity. Handbook of health behavior research, Vol. I. Personal and social determinants. 1997. New York, NY: Plenum Press.
9. Griffin RJ, Dunwoody S, Newwirth K. Proposed model of the relationship of risk information seeking and processing to the development of preventive behaviors. Environ Res. 1999. 80:S230–S245.
10. Janz NK, Becker MH. The Health Belief Model: A decade later. Health Educ Q. 1984. 11:1–47.
11. Jones KO, Denham BE, Springston JK. Effects of mass and interpersonal communication on breast cancer screening: Advancing agenda-setting theory in health contexts. J Appl Commun Res. 2006. 34:94–113.
12. Kelly KM, Sturm AC, Kemp K, Holland J, Ferketich AK. How can we reach them? Information seeking and preferences for a cancer family history campaign in underserved communities. J Health Commun. 2009. 14:573–589. http://dx.doi.org/10.1080/10810730903089580.
13. Kreps GI, Thornton BC. Health communication theory & practice. 1992. Prospect Heights, IL: Waveland Press.
14. Mattson M. Toward a reconceptualization of communication cues to action in the health belief model: HIV test counseling. Commun Monogr. 1999. 66:240–265. http://dx.doi.org/10.1080/03637759909376476.
15. Millstein SG, Petersen AC, Nightingale EO. Promoting the health of adolescents: New directions for the twenty-first century. 1993. New York: Oxford University Press.
16. Mok E, Yeung SH, Chan MF. Prevalence of influenza vaccination and correlates of intention to be vaccinated among Hong Kong Chinese. Public Health Nurs. 2006. 23:506–515. http://dx.doi.org/10.1111/j.1525-1446.2006.00590.x.
17. National cancer information center. Cancer statistics. 2012. Retrieved November 20. from http://www.cancer.go.kr/ncic/index.html.
18. Niederdeppe J, Hornik R, Kelly B, Frosch D, Romantan A, Stevens R, et al. Exploring the dimensions of cancer-related information seeking and scanning behavior. Health Commun. 2007. 22:153–167. http://dx.doi.org/10.1080/10810730.2010.514034.
19. Pierce JP, Gilpin EA. News media coverage of smoking and health is associated with changes in population rates of smoking cessation but not initiation. Tob Control. 2001. 10:145–153.
20. Robinson JP, Levy MR. The main source: Learning from television news. 1996. Beverly Hills, CA: Sage.
21. Roper WL. Health communication takes on new dimensions at CDC. Public Health Rep. 1993. 108(2):179–183.
22. Rosenstock IM. The health belief model and preventive health behavior. Health Educ Monogr. 1974. 2:354–386.
23. Rutten LJ, Squiers L, Hesse B. Cancer-related information seeking: Hints from the 2003 Health Information National Trends Survey (HINTS). J Health Commun. 2006. 11:147–156. http://dx.doi.org/10.1080/10810730600637574.
24. Talosig-Garcia M, Davis SW. Information-seeking behavior of minority breast cancer patients: An exploratory study. J Health Commun. 2005. 10(Suppl 1):53–64. http://dx.doi.org/10.1080/10810730500263638.
25. Turk-Charles S, Meyerowitz BE, Gatz M. Age differences in information-seeking among cancer patients. Int J Aging Hum Dev. 1997. 45(2):85–98.
26. Umberson D. Family status and health behaviors: Social control as a dimension of social integration. J Health Soc Behav. 1987. 28:306–319.
27. Vanderpool RC, Coyne CA. Qualitative assessment of local distribution of screen for life mass media materials in Appalachia. Prev Chronic Dis. 2006. 3:A54.
28. Vivian J. The media of mass communication. 2002. Boston, MA: Allyn & Bacon.
XML Download